Market Research About A Successful Hot Pot Brand Marketing Essay

Market Research About A Successful Hot Pot Brand Marketing Essay Hai Di Lao is a pioneer of modern hot pot and has become really successful. In this research, I will objectively find the reasons why Hai Di Lao is so competitive. After anglicizing different factors, we can know brands weaknesses and strengths. This will help Hai Di Lao achieve a dominant position in its market. Food is an important part of culture, just like McDonalds has bright western opinions into China; a strong foods brand can accelerate international understanding. Of course, Hai Di Lao is a potential one. The sampling method of this market research is accidental sampling, a type of nonprobability sampling. A sample was chosen which involves a population that was easy to access; students. Data was from 20 students aged fewer than 25. I will discuss the disadvantages of this method later in LIMITATION part. A total of 20 paper questionnaires were sent to students. Only 18 questionnaires are useful and only 14 questionnaires helped when analysing Hai Di Lao. Questionnaires can provide first-hand information. However, questionnaires can be ineffective as they use time and resources (including wasting paper). Focus groups and internet feedback could be used in the next research. After analyzing results of the market research, there are four reasons: product, price, promotion and place to explain Hai Di Laos success. Initially, product is the most essential aspect when estimate a market. Most students think food and service in Hai Di Lao is excellent. Its obvious that the product has positive impression among customers. In addition, price a vital determinant. People dont regard Hai Di Lao as a cheap consume. Luckily, most of students think its reasonable. Methods like half-size order helps to decrease negative impact. Then, Hai Di Lao promotes itself by fantastic service and features. Hai Di Laos service leaves deep impression in customers mind. Features can make firm more attractive. Furthermore, region has big impact on business. Different places have different tastes, hot pot is always more popular in middle and northern China. Students from those places shows their great passion to hot pot, especially Hai Di Lao has proved this opinion. Though there strong competitors like Little Sheep and Xiabu Xiabu , Hai Di Lao has achieved great success by producing excellent food with perfect price at right place in a suitable price. Conclusions and recommendations In this research, questionnaire is design carefully for the meaning of each question is clear, Closed questions are asked to ensure quantifiable results and its finished by asking for full demographic and user ship details (Marcouse et al,2003,p147). However paper questionnaire isnt a really effective way. On-line, postal or delivery and collection questionnaire can be more effective choices. Lack of suitable time plan has caused some problems in latter data analysis. Limitations In the survey, accidental sample has limited by age, region and income. Data collected can not represent all the customers that Hai Di Lao has.

Love and Lust in Most Like an Arch, When You Are Old and Other Poems Es

Love and Lust in Most Like an Arch, When You Are Old and Other Poems I have chosen to compare and contrast three "love" poems with three "lust" poems from our text, An Introduction to Poetry (9th edition, Kennedy and Gioia, Longman Publishing). I feel that poems about true love often incorporate themes of duration, unity and longevity; all lasting sentiments. Conversely, poems of a lusty nature convey the sentiment that the feeling is transitory, and must be pounced on immediately (before we get a chance to think about it too much). Love poems talk about the spiritual aspects of the subject and needing to be vulnerable to them. Lust poems seem to focus more on the physical beauty of the subject, recalling the flush of a cheek and the immediacy, the urgency of their passion. Rarely is the need to share and communicate with the subject conveyed. "Most Like an Arch This Marriage," by John Ciardi (Page 259) illustrates the lasting nature of true love by using the image of two pillars which, on their own, are "roofless around nothing" (Line 11). The words "Till we kiss I am no more than upright and unset," convey the strength and durability the speaker finds with this significant other. The image of the stones used to create this arch communicate that idea of permanence. This speaker knows that real love comes through work and compromise, and is not a quick fix. Vulnerability on both parts is also a necessity, because "It is by falling in and in we make the all-bearing point, for one another's sake, in faultless failing, raised by our own weight" (13). Love and lovers are imperfect, but exquisite in those imperfections. Cummings' "somewhere i have never travelled, gladly beyond" (Page 402) creates a similar th... ...e's winged chariot hurrying near" (22) is throwing the speaker into a tizzy, considering that place where "thy beauty shall no more be found" (25). And maybe these men are right (that's just what they'd like me to think!). What good does it do a woman to bite, scratch and repress her urges, only to end up where "worms shall try that long preserved virginity" (28)? Seize the day, "while thy willing soul transpires at every pore with instant fires" (35-36). I suppose we're not really trying to make a judgment, though†¦just a distinction. The bottom line is that lust and passion may be very compelling forces, but they are as temporary and changeable as the beauty that inspires them. Compared to the reliable, transcendental, and lasting character of "true" love, it is obvious that the two must be approached very differently, for their natures are hardly similar at all.

Medicine and City Life

In addition, in a big city you can enjoy the best service and entertainment. Because there are many rich people here, they can invest much money to get the best for them. Lives in a big city are quite luxurius but you don't have to be worried when you are sick or suffer a disease because there you can find good doctors for you, as long as you have much money. Advantages and Disadvantages of the Village Life and City Life Sometime you may be think, the city life is better than village life. However there are so many advantages and disadvantages in city life and village life. Actually the city life is more comfortable. As well as there are more opportunities for people to progress in their lives. There are a lot of facilities for people in the city and they have more opportunities for making money. When a person falls ill there are good government and private hospital in the city to get treatment. There are large shop complexions, banks, offices, cinemas, hostels, clubs, hospitals etc. in and around the city. People in the city have better transport facilities than the village. More and better medical facilities: In a city people get more and better medical facilities than the people of village. In a city there are more hospitals and clinics . there are more qualified doctors in a city. In city you can find different health facilities like different government and private hospitals , but in village you cannot find more health facilities. ’ the town areas provide people with better facilities as far as health services are concerned. Cities also provide ample medical facilities. In every city, there are good hospitals in which the poor get free medicines and treatment. Many well-qualified private doctors are also there to serve the sick and the suffering. Lack of such medical arrangement is a drawback of villages. the city to be better in the long run as there is better access to health care facilities and quick availability of round the clock emergency services. However, the kind of health

Pak-China Relations - 1950 Words

PAKISTAN CHINA RELATIONS 1. Introduction 2. The India Question 3. A Deepening Military Bond 4. Bolstering Ties 5. The Balancing Act 6. Regional Cooperation Introduction Since establishing diplomatic ties in 1951, China and Pakistan have enjoyed a close and mutually beneficial relationship. Pakistan was one of the first countries to recognize the Peoples Republic of China in 1950 and remained a steadfast ally during Beijings period of international isolation in the 1960s and early 1970s. China has long provided Pakistan with major military, technical, and economic assistance, including the transfer of sensitive nuclear technology and equipment. Some experts predict growing relations between the United States and†¦show more content†¦The K-8 Karakorum light attack aircraft was also coproduced. †¢ Nuclear Program: China supplies Pakistan with nuclear technology and assistance, including what many experts suspect was the blueprint for Pakistans nuclear bomb. Some news reports suggest Chinese security agencies knew about Pakistani transfers of nuclear technology to Iran, North Korea, and Libya. China was also accused of having long-standing ties with Abdul Qadeer Khan (A.Q. Khan), known as the father of the Pakistani nuclear program and head of an international black market nuclear network. Bolstering Ties Since the late 1990s, economic concerns have gained prominence alongside the military-strategic aspect of the relationship; specifically, trade and energy have taken precedence. Over the years, frequent exchanges of high-level visits and contacts between the two countries have resulted in a number of bilateral trade agreements and investment commitments. Trade relations began shortly after the establishment of diplomatic ties in the early 1950s, and the two countries signed their first formal trade agreement in 1963. A comprehensive free trade agreement was signed in 2008, giving each country unprecedented market access to the other.Trade between Islamabad and Beijing now hovers around $7 billion a year, and both sides are set on raising the figure to $15 billion by 2010. The two countries have cooperated on a variety of large-scale infrastructureShow MoreRelatedCan India Become a Superpower?993 Words   |  4 Pageslot many neighbours like Pakistan, Bhutan, Nepal, China, Bangladesh, Afganistan and Sri Lanka. India Has bilatreal relation with all its neighbours and trying to maintain it but if we talk about Pakistan one of the oldest enemy of India causing a lot trouble supported by China. Recently there was a heavy load of firing in Poonch, Kashmir after PAK elects its Prime Minister Nawaz Sharif who promised to solve problems with India regarding there relation. 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