Gandhis Beliefs and Movements Essay - 696 Words

History of Mohandas Gandhis Beliefs and Movements Mohandas Karamchand Gandhi was one of the leading spiritual, political, moral, and cultural leaders of the 1900s. He helped free India from British control by using a unique method of nonviolent resistance. Gandhi is honored by the people of India, as the father of their nation. He was slight in build, but had great physical and moral strength. He was assassinated, by an Indian, who resented his program of tolerance for all creeds and religions. Gandhi was born on Oct. 2, 1869, in Porbandar, India. His parents belonged to a Vaisya (merchant) caste of Hindus. Young Gandhi was a shy, serious boy. When he was 13 years old, he married Kasturba, a girl the same age. Their parents had†¦show more content†¦Satyagraha was used to fight for Indias independence and to bring about social change. Gandhi led many campaigns for Indian rights in South Africa. He was arrested many times by the British, but his efforts brought important reforms. Gandhi also worked for the British when he felt justice was on their side. In 1914, Gandhi returned to India. Within five years, he became the leader of the Indian nationalist movement. Gandhi led a Satyagraha campaign that succeeded in preventing passage of one of these bills. The other was never enforced. Gandhi called off the campaign when riots broke out. He then fasted to impress the people with the need to be nonviolent. His belief in the cruelty of imperial rule was demonstrated by the Amritsar Massacre of April 13, 1919. A British general ordered his men to fire on an unarmed crowd, and almost 400 Indians were killed. This made Gandhi even more determined to develop Satyagraha and to win independence through nonviolent resistance. In 1930, Gandhi led hundreds of followers on a 240-mile march to the sea, where they made salt from seawater. He was jailed for the last time in 1942. Altogether, he spent seven years in prison for political activity. He believed that it is honorable to go to jail for a good cause. India was granted freedom in 1947. The partition of India into India and Pakistan grieved Gandhi. He was saddened also by the rioting between Hindus and Muslims that followed.Show MoreRelatedEssay on Mahatma Gandhi1383 Words   |  6 Pagesexpense of the body and society. Gandhi states. â€Å"Those who are intoxicated by modern civilization are not likely to write against it. Their care will be to find out facts and arguments in support of it, and this they do unconsciously† (Gandhi, chp 6). Gandhi’s presumes that civilization, like an incurable disease, and new-civilized creations are a limitation to the body and society. Thus, India’s helplessness is in conjunction with its British association. Moreover, a ‘disarmed India has no control ofRead MoreThe Political Relevance And Global Impact Of Mahatma Gandhi Essay1179 Words   |  5 PagesNiloufer Bhagwat’s â€Å"The Political Relevance and Global Impact of Mahatma Gandhi† conveys her stance on Gandhi’s influence on how different groups of people combated forms of oppression. Bhagwat says â€Å"wherever the political, economic, social, and ecological future of humanity and†¦ earth is debated and discussed, Gandhiji with his simple precepts provides a guidance for all generations† (Bhagwat 33). I believe that her argument successfully convinces the reader that the principles Gandhi followed andRead MoreGandhi Critique vs Rabindranath Tagore ´s Views778 Words   |  3 PagesCritique: Rabindranath Tagore The term the Indian independence movement refers to the progressive undermining of British Imperial rule in India during the late nineteenth-century and early twentieth-century. Though the effort was collective in nature, being that it was popular among the population of India, the means by which many intended to gain their freedom varied greatly. There were many competing political approaches to this movement, but among them all, the messages of Mohandus Karamchand GandhiRead MoreGandhi : The World Of Mahatma Gandhi1320 Words   |  6 Pagesthink or talk of the Indian independence movements, women’s rights and all around freedom for humanity. This individual used strategies and tactics of his own to achieve justice for the Indian culture while he was alive. Gandhi also worked to reform traditional Indian society in India as he was a mahatma, a Hindu term in the Hindu religion meaning â€Å"great soul†, for his people in the Indian independence movement. In this paper I am going to illustrate Gandhi’s early life, his life work, his contributionRead MoreMahatma Gandhi - Father of Modern India1734 Words   |  7 PagesIndian independence movement.† Gandhi’s actions directly lead to India achieving its independence in 1947. It was for these two reasons that Gandhi proved himself to be a father figure. Barron, A – Gandhi, the father of India correlates with the statement that Gandhi was more of a father figure than a prophet because of his methodology rather than his psychology. However, it was not only limited to these two reasons, it is arguable that Gandhi’s intent to change Hindu beliefs (most importantly movingRead MoreGandhi : Gandhi And Influential Religious Political Leaders Of The Twentieth Century1464 Words   |  6 Pagesdevelopment of villages. Mohandas Gandhi s personal beliefs and peaceful demonstrations were the only true way to achieve social and global equity of India by his impacts on world history. Gandhi’s past has been very remarkable but began on October 2, 1869 in Porbandar, present day Gujarat (Mohandas). Mohandas Karamchand Gandhi grew up the youngest among four children, two older brothers Laxmidas, Karsandas, and his older sister Raliatbehn. Gandhi’s parents influenced him by his mother Putlibai committingRead MoreEssay on Gandhi`s Passion Towards Helping Indians1125 Words   |  5 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Mohandas Gandhi was born in Porbandar, a small coastal town in the western region of British ruled India on October 2, 1867. Gandhi’s father was a politician and served as Prime Minister to a number of local Indian Princes. His mother, Putilibai, was Gandhi’s father’s fourth wife. His parents were not well educated but his mother was literate. Despite their educational problems they were well off and owned several houses in Porbandar, and in nearby villages. BecauseRead MoreThe Political Stage Of Mr. Gandhi1331 Words   |  6 PagesThe time-lapse between 1919-1939 saw the rise of a man, soon to be known for his unique approach towards politics. This man, Ghandi, brought about a movement that started a ripple that would soon turn into a huge tide of anarchy for the Brits. His politics promoted the concept of â€Å"Swaraj- Self-Rule† and ignited the flare for nationalism. This time period also saw the Muslims and Hindus coming together for a common purpose. The purpose of this paper is to give a clear idea of what politics was likeRead MoreGandhi by Arnold David Book Review Essay1229 Words   |  5 PagesGandhi, by David Arnold is a well-written book covering the different aspects of Gandhi’s life in a rather neutral and at the same time critical manner. The author gives the reader an understanding of the actions of Gandhi, his impact, and how the events of his time and upbringing influenced him. Arnold does this without putting Gandhi on a pedestal or presenting him as flawless. The book is more of a study of Gandhi’s life rather than the typical biography. Arnold analyses and gives an overviewRead MoreMahatma Gandhi : A Leader Of India s Independence Movement1230 Words   |  5 PagesMahatma Gandhi was a primary leader of India’s independence movement and also the architect of a form of non-violent civil disobedience that influenced the world. Mahatma Gandhi was born on October 2nd, 1869 in Porbandar, Kathiawar, India, which was then apart of the British Empire. He was assassinated on January 30, 1948. His father, Karamchand Ghandi served as a chief minister and his mother Putlibai was deeply religious. Gandhi grew up worshipping the Hindu god Vishnu and followed Jainism, a

Christian Counseling An Effective Way Of Counseling

Many Christians believe that once they have accepted Christ and developed a relationship with him that their problems will vanish. But that could be further from the truth. According to Crabb (1977) when Christians begin to experience that acceptance and fellowship with the Lord, that is most likely when problems that have been hidden will arise (p. 15). It is for this reason that the need for Christian counseling has become essential to helping people cope with the strife of life. There are steps that can be taken that allows people to have a closer walk with Christ while fixing the problems that arise from daily living. Counseling requires caring and understanding and nothing is a more effective way of counseling than modeling the love of Christ. Some professional counselors feel threatened or dismiss the thought of Christian counseling. But they need to become aware that to face the struggles in particular the ones that are happening in society today, a biblical approach with the Lord considered the true head counselor is the most effective way to help people life this life on earth so that they can someday live life eternally with the Father. Crabb believes that biblical counseling is effective and lays out a guideline as to how Christian counselors should counsel. But the three articles on counseling have opposing and sometimes similar views. Part I: Goal of Christian Counseling According to Crabb (1977) the goal of Christian Counseling is maturity in whichShow MoreRelatedChristian Counseling: An Overview1470 Words   |  6 PagesBiblical Counseling is making a strong impact in todays churches and community. Counseling is seen as one of the most productive ways of helping a person reach the inner side of themselves to help solve any problems that might be arising. Furthermore, when it comes to being a counselor, not something that should be taken for granted. We are all born of sin, but we have been saved through the grace of Jesus Christ. Not everyone bless to be a counselor, but Dr. Crabbs biblical teaching in Christian counselingRead MoreIn this compare and contrast paper I will highlight the differences and commonalities1167 Words   |  5 Pagesï » ¿ Compare and Contrast Paper Jeremiah Barwick Liberty CCOU 201 In this compare and contrast paper I will highlight the differences and commonalities between Larry Crabb’s biblical model of counseling, theories, and techniques of Rodgerian theory called Rodgers’ Client-Centered Therapy (RCCT), Rational Emotive Behavior Therapy (REBT), and Cognitive-Behavioral Therapy (CBT). All of these theories are a form of psychotherapy. Couselors today use techniques such as pharmacologicalRead MoreSummary and Reflection of Mark R McMinns Article Psychology, Theology, and Spirituality in Christian Counseling1607 Words   |  6 PagesSpirituality in Christian Counseling by Mark R. McMinn is a conscious effort to apply all the major elements of Christian faith to the work of counselors. McMinn has created a workable blueprint for Christian counselors by writing at length about Christian faith in and out of the counseling office, psychological health, prayer, scripture, sin, confession, forgiveness, and redemption. In doing so, McMinn has successfully blended modern counseling techniques with Christian life in such a way that a ChristianRead MorePsychology, Theology, and Spirituality in Christian Counseling by Mark McMinn1464 Words   |  6 PagesUniversity Abstract In the book, â€Å"Psychology, Theology, and Spirituality in Christian Counseling†, author Mark McMinn gives the reader information on how these three entities can work together in Christian counseling. McMinn offers several ways in which this can be done including the use of prayer, Scripture, confession, forgiveness, the effects of sin, and redemption in counseling sessions. Through narration of counseling vignettes displaying different results, from different approaches demonstratesRead MoreEssay about Contrast Effective Biblical Counseling Concepts1412 Words   |  6 PagesIn order for Biblical counseling to be effective, a counselor must be completely prepared to work in the ministry of helping others. Beyond the worldly challenges, a Christian counselor also faces humanistic therapeutic false views of secular therapy. Christian counselors maintain a focal point in guiding people to living a life that is full of spiritual richness and maturity. Yet, secular therapist f ocuses on self-gratification and self-actualization. As Christian ministry helpers, you must beRead MorePart I: Goal of Christian Counseling Dr. Larry Crabb’s book â€Å"Effective Biblical Counseling: A Model600 Words   |  3 PagesPart I: Goal of Christian Counseling Dr. Larry Crabb’s book â€Å"Effective Biblical Counseling: A Model for Helping Caring Christians Become Capable Counselor† Crabb, (1977), this book models how counseling can be gracefully integrated into implementation of the local church. The Goal of Christian Counseling that Dr. Crabb states within his book Crabb, (1977), is â€Å"any approach to counseling that is truly biblical will work most effectively when carried out into the context of a local body of believers†Read MoreIntegrative Counseling : Christian Based Counseling1102 Words   |  5 PagesIntegrative Counseling Then there is integrative counseling which is still Christian based counseling but it tries to pull together the religious values , morals , and lessons from the Old and New Testament and bring them together with the application of various methods and ideas from traditional psychology. It is not merely a tie in with traditional psychology because it is an attempt to use all the knowledge to improve upon the basic structure of traditional Christian counseling by making itRead MorePsychology, Theology And Spirituality1267 Words   |  6 Pages A 4-MAT Review: Psychology, Theology and Spirituality in the Christian Counseling Introduction Mark McMinn is a trained psychologist who is known for his book that was written in 1996 called Psychology, Theology and Spirituality in Christian Counseling. McMinn had advocated for the Christians who are counselors for many years. McMinn is very experienced in the work and in his field of study. One of the biggest things that McMinn stresses is the importance of establishing and maintaining a goodRead MorePsycholoy, Theology and Spirituality1442 Words   |  6 PagesSpirituality: Interdisciplinary Approach to Christian Counseling Morenike Oye Liberty University Psychology, Theology and Spirituality: Interdisciplinary Approach to Christian Counseling Summary McMinn (2011) uses this book to bring out the importance of the use of spirituality (as related to Christian faith) in psychological counseling. He describes the Christian Counselors as people who are highly trained in counseling theory and techniques, in theology, andRead MorePrayer in Counseling1044 Words   |  5 PagesChristian Clients’ Preferences Regarding Prayer as a Counseling Intervention Journal Article Review Liberty University April 19, 2012 Summary In Eriksen and Weld’s journal article, the writers contend that spirituality and prayer is being utilized more and more by mental health practitioners and counselors. The concept of prayer within the counseling session is something that was considered for a long time but the actual use of spirituality practices is more frequently being used today

Using Figurative Language free essay sample

Using figurative language In my life, I have met many important people that have changed my life in an unforgettable way. It wasn’t until my freshman year in high school that I met my best friend Francia Fajardo. I am constantly learning from her whether it be about school, fashion, personal relationships, almost everything. She is like a lifetime teacher. For as long as I can remember I have struggled in particular subjects in school. She was the first person who ever took a real interest in to my education and wanted to help me improve in my studies. She taught me many shortcuts that would help me grasp these subjects better so I would no longer struggle as much, she would spend hours helping me when no one else would. She never let me struggle or fail any of my assignments after I met her and even today she encourages me to do my best in all my school work. We will write a custom essay sample on Using Figurative Language or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She is like a teacher outside of school. It may sound odd but fashion is what started our whole friendship nearly 4 years ago. I remember the first time I saw her she was this well dressed intimidating girl who sat across the classroom. I had admired her sense of style and would make it obvious when I would sometimes accidentally stare at what she was wearing from across the class. She would sometimes catch me looking and I’d turn away in fear. Eventually the teacher moved her into the seat right next to mine and we instantly became friends. I confessed to her that I loved how she dressed and she began to teach me all about where her fashion inspiration came from. Since then our styles have become very similar. We shop together and share clothing and she has taught me how to wear one shirt in three different ways. She is my personal fashionista. Out of all the things that Francia has taught me, her most important contribution to my life has been through my personal relationships and struggles. Although she has been important as a personal school teacher and fashionista she is most valuble to me as a confidant. Many of my struggles have made me want to give and quit but she has taught me that life is to valuble to put aside. She has taught me to live and look at life with the same optimism that she carries everyday. She has helped me turn all the positive and negative things in my life into a guideline for my future. For all the things she has taught me in life, Francia has become one of the most important people in my life. We have had our ups and downs but we are always there for each other and we never let each other down. From the day we met she has taught me many lessons that I still apply to my life today. I am constantly learning from her and I know I always will. She is a teacher for a life time. u

The Taming Of The Shrew William Shakespeare (1564-1616) Essays

The Taming of the Shrew William Shakespeare (1564-1616) The Taming of the Shrew William Shakespeare (1564-1616) Type of Work: Dramatic, farcical comedy Setting Warwickshire, England and Padua, Italy; sixteenth century Principal Characters Christopher Sly-an indolent, fat tinker Baptisa Minola-a rich Italian gentlemen Bianca-his refined, youngest daughter Katherine-his sharp-tongued, eldest daughter Gremio-Bianca's rich and elderly suitor Hortensio-Bianca's other suitor Petruchio-Hortensio's friend Lucentio-a rich and colorful gentlemen Tranio-Lucentio's servant Story Overveiw The hostess of the inn bellowed at the drunken tinker, berating him for the glasses he had burst and threatening to call the constable. "Let him come", mumbled Christopher Sly as he slid under a stool and began to snore. The hostess shook her fist and ran out. At that moment, in strode a gallently plumed lord with his servants. The lord was a mischievous sort, and he, deciding that it would be an excellant joke to change this swinish drunkard slumpled at his feet into a lord, ordered his servants to drag the man to his mansion, wash him, dress him in fine apparel, and lay him in the richest chamber. The company set off to do the lord's bidding. Chirtopher Sly awoke. He blinked in the light of the magnificent room in which he found himself. He was sitting on a mountain of cushions;servants bowed to him in honor. Think this all must be the work of strong drink-as was often the case-he cried for more ale. When he was served all matter of food and drink, he objected, complaining that he was a simple tinker unaccustomed to such fare. As their lord had intructed them, the servants informed him that Chirstopher Sly did not exist; that he was indeed a lord who had awakened from a bad dream. Next, accompanied by a sultry music, in danced the new lord's pageboy (wife), with bosoms as large as a pair of oranges. Straightway, the tinker-lord wanted to carry her off to bed; but the servants insisted he must gaurd his strength, for he had been ill many weeks. So the ardent husband was forced to sit modestly by his bride and watch a play. As he watched, he became tranfixed by the dream-like drama that unfolded before his eyes: In Padua, an old Italian town, lived rich old Baptista Minola and his two daughters. The youger girl, Bianca, was an angel from heaven;the elder, Katherine, was a scourge from the "other place", with a mustard-hot temper and a sizzling tongue to match. Katherine had no suitors, while Bianca had two, which posed a problem for their father. Baptista would not allow the younger Bianca to marry unless someone took Katherine off his hands first-but surely it would "snow in hell" before any man married such a shrew!. Baptista pled with Bianca's two suitors, elderly money-bag, Gremio and the younger Hortensio, to consider, instead, his eldest daughter. They vigorously shook their heads. The resigned father the charged them to fin a tutor for his cherished young Bianca and hurried into the house, leaving the hapless pair to the mercies of Kathrine. They soon conceded that if either wished to woo gentle Bianca, they must find a husband for her scolding sister. Two strangers from pisa had witnessed this family scene. One, Lucentio, had fallen in love with Bianca at first glimpse, and he caught upon the idea of becoming her tutor. When his servant Tranio remined him that he had business errands in Padua for his father, Lucentio convinced Tranio to trade places with him. He would be two places at once-on business in the name of Lucentio, and as lover-tutor in the name of Tranio. The two exchanged clothes, and Lucentio stood transformed into a humble schoolteacher, while Tranio, in his master's wonderful raiment, became a wealthy merchant. Meanwhile, Hortensio, still pondering possible ploys to marry off Katherine, encountered an old friend from Verona, Petruchio, who expressed a desire "to wive it wealthily in Padua." Hortensio impulsively alluded to Katherine, but then squelched the idea; he could not wish such a women on his friend. But amazingly, the thought of a spirited heiress was to Petruchio's liking, and Hortensio at last agreed to help him meet Katherine. In return, he asked Petruchio to recommend a schoolmaster for Bianca-who would, of course, be Hortensio himself, in disguise. Then came Gremio, with a schoolmaster of his own to present to baptista-the starry eyed Luccentio. Behind them sauntered colorful Tranio, also on his devious way to woo Bianca-in his master's name. As the beaus lined up to vie for Bianca's love, each agreed to pay an allotted amount to Petruchio for removing the impediment-Katherine- that blocked their contest for lovely Bianca. Petruchio, money in his pocket, beamed with joy. Baptista

Devoid of life Essays

Devoid of life Essays Devoid of life Paper Devoid of life Paper Roughly 126-127 thousand cubic kilometres is contained in lakes, rivers and streams (Clarke 1993: 8; Marshak and Prothero 2001: 479). Water inter-reacts with the three other spheres and can erode rock using onshore wave action or flood movement, transporting material as with moraines or lahars (Gomez et al. 2002: 217-222), warm or cool the atmosphere, and is essential to life. The hydrological cycle The hydrological cycle is the movement of water from reservoir to reservoir Passing through both nonliving and living entities (Marshak and Prothero 2001: 713). The hydrological cycle is significant because: Water is present in the atmosphere in only miniscule amounts, but it plays an important role in the aquatic environment by providing the precipitation to replenish the groundwater and surface water reservoirs (Kemp 2004: 57). Fig. 5: The Water Cycle (Wikipedia contributors 2006b) The hydrological cycle is complex, with many possible paths, Figure 5 illustrates this showing various mechanisms for moving water between bodies, such as evaporation from the ocean, run-off into the ocean, transpiration into the atmosphere, subsurface flow and infiltration. Global environmental change Global environmental change is the transformation or modification of both physical and biological components of the Earth system through time (Marshak and Prothero 2001: 708). It is an ever-present and complex process (Kemp 2004: 465), it is not a human creation. It has taken 3. 8 billion years for the global environment to change enough to support life on land. Global environmental change is a long-term process, although short term events may be noted in ones lifetime (Kemp 1994: 181), such as when wells in Canterbury that have never been dry before are drying up, or rivers running dry (Kent 2006: A17; Rodgers 2006: A17). Over time the polar ice caps and tropical rain forest have expanded and contracted (Marshak and Prothero 2001: 694), and the flora and fauna of the planet has changed accordingly (Kemp 2004: 76). There have been numerous human impacts on global environmental change through the ages including firestick farming, which saw the deforestation of large tracts as humans came into contact with pristine habitats (Flannery 2002: 222-223). Since the beginning of the industrial era, circa 1800, large volumes of sink materials have been released into the atmosphere and hydrosphere as by-products of mechanisation and urbanisation, as illustrated in Figure 6, exacerbated by the population growth which they have enabled (Kemp 2004: 125-128). Fig 6. The Present Carbon Cycle, showing the annual 5. 5 gigatons of fossil fuel emissions (UNEP 1996b) Industrially produced aerosols have caused global dimming (Sturman and Tapper 2006: 474) and in many regions acid rain from sulphur dioxide and photochemical smog from nitrogen oxides or volatile organic compounds (Kemp 2004: 321). Currently the anthropogenic impacts of most concern are global warming and ozone depletion. Global warming Carbon dioxide in the atmosphere, along with water vapour, methane, and twenty other gases are responsible for the greenhouse effect which is the term given to the capture of outgoing terrestrial radiation, and the subsequent retention of heat by the atmosphere, as illustrated in Figure 7. (Kemp 1994: 16). Fig. 7: The Greenhouse Effect (UNEP 1996a) The level of carbon dioxide in the atmosphere is increasing, as illustrated in Figure 8, as result of burning fossil fuels and tropical deforestation (Sturman and Tapper 2006: 20). Fig. 8: The increasing global atmospheric concentrations of CO2 (UNEP 1999) This has disrupted the equilibrium of the carbon cycle (Kemp 1994: 145) and global means surfaces temperatures have risen 0. 6 +/-0. 2 ? C during the twentieth century (Sturman and Tapper 2006: 462-463), although significant temperature fluctuations have occurred in the past ten thousand years: Before the human impact on the climatic environment was globally significant, and were caused by natural variability in the earth/atmosphere system. In contrast, modern global warming appears to have been initiated by human activities that have caused what at first sight seem to be relatively minor changes in the composition of the atmosphere. (Kemp 2004: 374). The effects of global warming in the ocean and atmosphere are evidenced in more intense tropical storm activity (which is generated by the intense heat gathered from the ocean), melting of the polar caps and glaciers, (with a significant rise in sea level and associated decrease in salinity), and increased water scarcity, as in Africa (where 80 per cent of dry land now suffers from desertification (Smith 2001: 300) and water allocation is becoming more contested. (Sichingabula and Sikazwe 1999: 297)). One of the problems in predicting global warming is the limited data available (Sturman and Tapper 2006: 430). The ozone hole As mentioned earlier ozone keeps out ultraviolet radiation, and is necessary for life. The ozone hole is a naturally occurring feature in the stratosphere over Antarctica which coincides with the Southern spring. As a result of the production of chlorofluorocarbons (CFCs) by human industrial processes, ozone is being destroyed at an accelerated rate, and the ozone hole has grown, as illustrated in Figure 9. Once scientists were aware of the existence of the ozone hole CFC production was curtailed, although there has not been sufficient time to observe if this is of benefit (Kemp 2004: 366-374). In this essay the Earths biogeochemical cycle has been assessed as a closed system that exists with finite resources. The parts of the biogeochemical cycle have been identified as the atmosphere, lithosphere, hydrosphere and biosphere; with these all these four parts inter-reacting, and the elements within them circulating in an ongoing, dynamic series of complex exchanges. Natural processes identified inside the biogeochemical cycle include vulcanism, the ozone cycle, the production of oxygen by biospheric organism, and the necessity of maintaining the water cycle due to the critical importance of fresh drinkable water, which is relatively scarce, for terrestrial life. Global environmental change is the ongoing transformation over time of the worlds land surfaces; water, both in form and availability; the atmosphere, in terms of its chemical makeup, temperature fluctuations and climate change; and the responding flora and fauna adaptations. Changes in the biogeochemical cycle directly affect global environmental change, as illustrated in the increase in atmospheric carbon dioxide levels and subsequent warming, and ozone depletion. In the last two hundred year there has been a massive increase in the human impact on the global environment as a result of industrialisation and deforestation, disrupting the biogeochemical cycles, and on the basis of current trends human impact upon the process needs to be brought into check. It would seem that unless humans can become more bio-friendly global environmental change will accelerate. There will not be a biogeochemical cycle equilibrium conducive to habitation: there will not be sustainable growth for everyone, food for everyone and water for everyone as the biosphere could be devoid of life.

6 Tips for a Thrifty Christmas

6 Tips for a Thrifty Christmas 6 Tips for a Thrifty Christmas If popular song is to be believed, Christmas is simultaneously the most wonderful time of the year and the season to be jolly (fa la la la la, la la la la). As such, you’ll probably be wanting to let loose and have a good time with friends and family. Doing this on a student budget isn’t easy though. One way to make sure you don’t get left out is doing a Grinch and stealing Christmas from everyone else. Before you start breaking and entering, however, it might be worth trying our tips for getting into the festive spirit without breaking the bank. 1.  Ã‚  Ã‚  Ã‚   Make a Budget It’s easy to get carried away over Christmas, so it’s important to set a budget and stick to it, including for cards, gifts, ornaments and food. If this doesn’t sound suitably festive, you can always try it while wearing tinsel and drinking egg nog. 2.  Ã‚  Ã‚  Ã‚   Start Shopping Early It might be a bit late for this year by the time you read this, but if you start your Christmas shopping early you can save a lot of money. One good option is to have a â€Å"Christmas Cupboard† for storing any festive bargains you spot during the year. 3.  Ã‚  Ã‚  Ã‚   Get Crafty If money is really tight, making your own gifts, ornaments and cards is a great alternative to splashing the cash. Again, this might require a little planning, but a handmade gift or card can be a unique way of proving that it really is the thought that counts. 4.  Ã‚  Ã‚  Ã‚   Wrap Up Warm! Not strictly a Christmas-themed tip, but if you wrap up warm rather than blasting the central heating all day throughout the winter, you’ll save a fortune on your fuel bills! 5.  Ã‚  Ã‚  Ã‚   A Festive Feast (And Beyond) Yuletide wouldn’t be the same without eating so much you feel slightly unwell, but Christmas dinner can be expensive. Making your own treats will definitely help here, as it’s usually cheaper than buying them pre-made. Christmas dinner can even keep you fed beyond just Christmas day: using your leftovers cleverly is delicious and a good money saver. 6.  Ã‚  Ã‚  Ã‚   Memories, Not Materialism Despite all the bustling malls, shiny lights in shop windows and excitable commercials on TV, Christmas really should be about more than just money. Spending time with your friends and/or family costs nothing, providing memories that will last a lifetime (or far longer than it takes for your average Secret Santa present to be re-gifted at least).

Plate Tectonics Assignment Example | Topics and Well Written Essays - 250 words

Plate Tectonics - Assignment Example For example, by pouring cooking oil into a glass beaker halfway with water, it will be observed that the oil will be in motion. This motion is attributable to the interaction of the earth’s layers. The science of plate tectonics is testable. Plate tectonics- The theory of continental drift explains that the earth’s surface appeared different 300 million years ago (Young, Greg p. 26). The science behind plate tectonics indicates that the continents lie on multiple plates of the lithosphere, which are in a constant horizontal motion (like blocks of ice over the lake). Plate tectonics is attributable to the steady movement of the lithosphere. The blocks of lithosphere interact differently against each other. This brings about plate tectonic events that are experienced over the earth’s surface. The horizontal movement of the blocks of lithosphere is as a result of natural causes, which are not attributable to any human

Selection of Theme for your Virtual Art Gallery Tour Assignment

Selection of Theme for your Virtual Art Gallery Tour - Assignment Example Young girls may love artworks about pretty flowers and butterflies while their male counterparts may be interested in trees, mountains and horses. Adults may be interested in vast seas, the fields or the universe and other complexities of nature. Nature actually has a wide scope so it is easy to collect materials for any audience. However, for this tour, I choose to have pre-teenagers for my audience ranging from the age of nine to twelve. At this age, the children are already old enough to think critically and share their ideas with their peers and other people. This would be an interesting interaction as I could be able to have another angle of perception through the eyes of my audience. In addition, they are still young enough to be concerned about the reactions of their friends if they speak out their thoughts. This will lead to a more interesting and open sharing of ideas. Since the theme is about nature, one could easily identify with what is being

Patton- Fuller Financial Statement Review Essay Example for Free

Patton- Fuller Financial Statement Review Essay The success of any organization is heavily based on its ability to appropriately handle every aspect of its financials. Those aspects include a range of financial activities that include the inflow of cash and the outflow of cash which can be affected by a number of events including the raising of revenue through products or services, investments, purchases, debts and sales to name a few. With the number events that can take place within a particular reporting period, it is important that those transactions be monitored and tracked so that year end reports can reflect the most accurate overview of a the organization’s performance. These events and transactions are recorded and tracked through a number of financial reporting referred to as financial statements. For Patton- Fuller Community Hospital, information regarding its financial activities is included within their Annual Report. This report is compiled from financial statements that include their Balance sheet as December 31 for 2009 and 2008(audited) and the Statement of Revenue and Expense 2009 and 2008 (audited). In addition to the audited balance sheet and the audited statement of revenue and expense, other financial reports were utilized by Patton- Fuller which includes Balance Sheet as December 31 for 2009 unaudited, the Statement of Revenue and Expense 2009 and 2008 (unaudited), the Statement of Retained Earnings and Stockholders’ Equity and the Interim Statement of Income (unaudited) though these reports were not included within the annual report. In comparing the audited and unaudited reports there were differences were observed between the two. For the balance sheets, the unaudited balance sheet reflects $128,867 under total assets whereas the audited sheet reflects $127,867. This difference of $1000.00 is the result of the change in current assets reported under the patient  account receivable whereas the net allowance for bad debts was increased. As a result of this change, the total current assets reported for 2009 changed in addition to the total amount of assets reported. Other differences were observed in the area of total liabilities and equity where the audited balance sheet reflects a decrease of $1000.00 which is a change from the unaudited reporting of $588,767 to $587, 767. In reviewing what the effect was of revenue sources on financial reporting, the facility may have performed determinations based on a contribution margin. Utilizing this would show how the organization has increased or decrease in sales, profits, and assets. Further review of the financial reports indicates that on the Patton Fuller Financial Statement there was a huge negative decrease in the Investment Income. This caused a -123.48% drop. Other sources of revenue showed a positive increase from 2008 to 2009. Further review of the full report reflects that findings that indicate that the sources of revenue and the expenses in 2008 were much lower than 2009. The unaudited expenses show that there was $41,391 difference between the two years. The expenses that increased within the two years were the salaries and benefits of employees, supplies needed, and utilities. Within this time frame from the point where there was a negative impact, the organization was able to increase revenue and turn around what had been a negative into a positive. Patton-Fuller Community Hospital has grouped revenues into one category and expenses into another. All the revenue is what they are making from providing services and the expenses are what they have to pay out to keep the hospital staffed, supplies, and running. Patton-Fuller groups there revenue by care settings and there are only two. Eighty percent of the revenue is from inpatient care and the other twenty percent is from emergency care or outpatient services. This type of grouping allows Patton-Fuller to see exactly what they are making for certain services they provide. All the financial reports generated by Patton- Fuller Community Hospital provide an overview of the company’s activities that will be useful in future planning, controlling, organizing and decision making. In addition, they provide information to internal and external auditors that demonstrate the organization’s ability to properly track funds that are received and dispensed. For other external users such as investors and creditors, these same reports provide financial data that demonstrates how well a company is performing and has performed in  the past. These reports are also important to employees, as the financial health of the organization is used to make determinations regarding raises, expansion and compensation. Overall review of the statements, including the annual report, shows the company’s ability to be transparent to both internal and external users. In doing so their reports serve as valuable tools that allow for improvement and continued growth to occur based on the organization’s mission and goals. References University of Phoenix. (2015). Week Three Learning Team Assignment: Virtual Organizations. Retrieved from University of Phoenix, HCS/405- Health Care Financial Accounting course website. Baker, J. Baker, R.W. (2014). Health Care Finance: Basic Tools for Nonfinancial Managers, Fourth Edition. Jones Bartlett Learning. Retrieved from University of Phoenix, HCS/405- Health Care Financial Accounting course website.

Alexanders Empire :: essays research papers

Alexander's Empire The ancient Kingdom of Macedonia, situated in the north of modern Greece, was established by Perdiccas I about 640 B.C. Perdiccas was a Dorian, although the Macedonian tribes included Thracian and Illyrian elements. Originally a semibarbarous and fragmented power, Macedon became tributary to Persia under the Persian kings Darius I and Xerxes I and thereafter struggled to maintain itself against Thracians and other barbarians and against the Greek cities of the Chalcidice as well as Sparta and Athens. A new stage began with Archelaus (d.399 B.C.), who centralized the kingdom with a system of roads and forts; he also fostered the Hellenization of his people by inviting famous Greek artists, Euripides among them, to his court. Few regions gave much thought to Macedonia. The area was so primitive that it seemed to belong to another age- it was a rude, brawling, heavy-drinking country of dour peasants and landowning warriors. The language was Greek, but so tainted by barbarian strains that Athenians could not understand it. Macedonia remained an outland. Growth of trade in the early fourth century promoted the rise of several cities, yet when Perdiccas III, king of Macedonia, fell in 359 B.C. while fighting the Illyrians the seaboard of his state was largely under Athenian control or in the hands of the Chalcidian league, grouped about Olynthus. Philip (382-36), brother of the dead king, was made regent for the infant heir, soon set aside his nephew, and became outright king. Once power was his, the young monarch swiftly brought order to his domain by armed force when necessary, by diplomatic guile whenever he could, Philip set out to make Macedon the greatest power in the Greek world. Alexander was born in 356 to the first wife of Philip. As a teenager Alexander was educated by Athenian philosopher Aristotle. By the year 337 all of the Greek city-states had been conquered or forced into an alliance by Philip. He was planning to lead their joint forces for an invasion of the Persian empire when he was assassinated in 336. Thus at the age of 20, Alexander became king of the Macedonians. After Philip's death, some Greek cities under Macedonian rule revolted. In 335 B.C. Alexander's army stormed the walls of the rebellious city of Thebes and demolished the city. About 30,000 inhabitants were sold in slavery. Alexander's action against Thebes discouraged, for a time, rebellion by other Greek cities With Greece under control, Alexander turned to his fathers plan for attacking the Persian Empire. In 334 B.C., he led an army of about 35,000 infantry and cavalry across the Hellespont from Europe to Asia.

Cause and Effect Essay

Internet technology has created a hindrance in people’s lives. First the use of technology creates nothing but a distraction. In the article â€Å"Is Technology Making Us intimate Strangers? †, Jonathan Coleman says , â€Å" If someone hasn’t left us a phone message or fax, there is always the chance that an e-mail awaits. I can’t even finish this essay without checking- three times already- to see if another one came through. † This is completely true, in the tome it took me to quote that, I stopped and checked my phone twice. Another example of technology being a distraction is by talking on the phone or checking a text message which can be a distraction as well as deadly. Secondly how the use of technology enables people to have privacy. It’s crazy how jobs, schools or anyone that wants to know anything about a person can easily find out through the use of internet technology. Example of that is through a social network. If someone wants to know where a person lives, where they go to school, or what they are doing, they could find out with the touch of a finger, stripping people from any sort of privacy. Finally social interaction, Jonathan Coleman states â€Å"Technology, for the most part, creates the illusion of intimacy. As marvelous as it can be, it also foils us. It keeps us from the best of ourselves and enables us to avoid others. It makes us into intimate strangers. † A prime example of that is the use of internet dating, technology takes away the term dating, getting out knowing somebody, to have a face to face conversation. Instead we stay indoors with our computers or any sort of technology talking to our computer loves.

Aristotle’s theory of the Tragic Hero Essay

â€Å"A man doesn’t become a hero until he can see the root of his own downfall† Tragic hero’s who fit under Aristotle’s depiction are known as ‘Aristotelian Tragic Hero’s’ and possess five specific characteristics; 1) A flaw or error of judgment (also known as ‘hamartia’ which is a fatal flaw leading to the downfall of a tragic hero or heroine) 2) A reversal of fortune due to the error of judgment (also known as ‘peripeteia’, which is a sudden reversal of fortune or change in circumstances) 3) The discovery or recognition that the reversal was brought about by the hero’s own actions (Referred to as ‘anagnorisis’, which is a moment in a play when a character makes a critical discovery) 4) Excessive pride (hubris) 5) The character’s fate must be greater than deserved’. In the beginning, the character must be seen as equal morally to normal people in order for the audience to identify with him/her. This identification allows the sentiment of ‘pity’ which is crucial in a tragic play. The Aristotelian tragic hero inevitably suffers a tragic death, having fallen from great heights and made an irreversible mistake. The hero must courageously accept their death with honour. Other common traits of the Aristotelian tragic hero: a) Hero must suffer more than he deserves b) Hero must be doomed from the start, but bears no responsibility for possessing his flaw. c) Hero must be noble in nature, but be imperfect so that the audience can see themselves in him. d) Hero must have discovered his fate by his own actions, not by things happening to him. e) Hero must understand his doom, as well as the fact that his fate was discovered by his own actions. f) Hero’s story should arouse fear and empathy. g) Hero must be physically or spiritually wounded by his experiences, usually resulting in his death. h) The hero must be intelligent so that he may learn from his mistakes. i) The hero must have a weakness, usually, it is pride. j) He must be faced with a very serious decision that he must face. Aristotle identifies tragedy as the most refined version of poetry dealing with lofty matters and comedy as the most refined version of poetry dealing with base matters. He traces a brief and speculative history of tragedy as it evolved from dithyrambic hymns in praise of the god Dionysus. Dithyrambs were sung by a large choir, sometimes featuring a narrator. Aeschylus invented tragedy by bringing a second actor into dialogue with the narrator. Sophocles innovated further by introducing a third actor, and gradually tragedy shifted to its contemporary dramatic form. Aristotle defines tragedy according to seven characteristics: (1) it is mimetic, (2) it is serious, (3) it tells a full story of an appropriate length, (4) it contains rhythm and harmony, (5) rhythm and harmony occur in different combinations in different parts of the tragedy, (6) it is performed rather than narrated, and (7) it arouses feelings of pity and fear and then purges these feelings through catharsis. A tragedy c onsists of six component parts, which are listed here in order from most important to least important: plot, character, thought, diction, melody, and spectacle. A well-formed plot must have a beginning, which is not a necessary consequence of any previous action; a middle, which follows logically from the beginning; and an end, which follows logically from the middle and from which no further action necessarily follows. The plot should be unified, meaning that every element of the plot should tie in to the rest of the plot, leaving no loose ends. This kind of unity allows tragedy to express universal themes powerfully, which makes it superior to history, which can only talk about particular events. Episodic plots are bad because there is no necessity to the sequence of events. The best kind of plot contains surprises, but surprises that, in retrospect, fit logically into the sequence of events. The best kinds of surprises are brought about by peripeteia, or reversal of fortune, and anagnorisis, or discovery. A good plot progresses like a knot that is tied up with increasingly greater complexity until the moment of peripeteia, at which point the knot is gradually untied until it reaches a completely unknotted conclusion. For a tragedy to arouse pity and fear, we must observe a hero who is relatively noble going from happiness to misery as a result of error on the part of the hero. Our pity and fear is aroused most when it is family members who harm one another rather than enemies or  strangers. In the best kind of plot, one character narrowly avoids killing a family member unwittingly thanks to an anagnorisis that reveals the family connection. The hero must have good qualities appropriate to his or her station and should be portrayed realistically and consistently. Since both the character of the hero and the plot must have logical consistency, Aristotle concludes that the untying of the plot must follow as a necessary consequence of the plot and not from stage artifice, like a deus ex machina (a machine used in some plays, in which an actor playing one of the gods was lowered onto the stage at the end). Aristotle discusses thought and diction and then moves on to address epic poetry. Whereas tragedy consists of actions presented in a dramatic form, epic poetry consists of verse presented in a narrative form. Tragedy and epic poetry have many common qualities, most notably the unity of plot and similar subject matter. However, epic poetry can be longer than tragedy, and because it is not performed, it can deal with more fantastic action with a much wider scope. By contrast, tragedy can be more focused and takes advantage of the devices of music and spectacle. Epic poetry and tragedy are also written in different meters. After defending poetry against charges that it deals with improbable or impossible events, Aristotle concludes by weighing tragedy against epic poetry and determining that tragedy is on the whole superior. Aristotle takes a scientific approach to poetry, which bears as many disadvantages as advantages. He studies poetry as he would a natural phenomenon, observing and analyzing first, and only afterward making tentative hypotheses and recommendation s. The scientific approach works best at identifying the objective, lawlike behavior that underlies the phenomena being observed. To this end, Aristotle draws some important general conclusions about the nature of poetry and how it achieves its effects. However, in assuming that there are objective laws underlying poetry, Aristotle fails to appreciate the ways in which art often progresses precisely by overturning the assumed laws of a previous generation. If every play were written in strict accordance with a given set of laws for a long enough time, a revolutionary playwright would be able to achieve powerful effects by consciously violating these laws. In point of fact, Euripides, the last of the three great tragic poets of Ancient Greece, wrote many plays that violated the logical and structured principles of  Aristotle’s Poetics in a conscious effort to depict a world that he saw as neither logical nor structured. Aristotle himself gives mixed reviews to Euripides’ troubling plays, but they are still performed two and a half millennia after they were written. Aristotle’s concept of mimesis helps him to explain what is distinctive about our experience of art. Poetry is mimetic, meaning that it invites us to imagine its subject matter as real while acknowledging that it is in fact fictional. When Aristotle contrasts poetry with philosophy, his point is not so much that poetry is mimetic because it portrays what is real while philosophy is nonmimetic because it portrays only ideas. Rather, the point is that the ideas discussed in philosophical texts are as real as any ideas ever are. When we see an actor playing Oedipus, this actor is clearly a substitute through which we can imagine what a real Oedipus might be like. When we read Aristotle’s ideas on art, we are in direct contact with the ideas, and there is nothing more real to imagine. Art presents reality at one level of remove, allowing us a certain detachment. We do not call the police when we see Hamlet kill Polonius because we know that we are not seeing a real event but only two actors imitating real-world possibilities. Because we are conscious of the mimesis involved in art, we are detached enough that we can reflect on what we are experiencing and so learn from it. Witnessing a murder in real life is emotionally scarring. Witnessing a murder on stage gives us a chance to reflect on the nature and causes of human violence so that we can lead a more reflective and sensitive life. Aristotle identifies catharsis as the distinctive experience of art, though it is not clear whether he means that catharsis is the purpose of art or simply an effect. The Greek word katharsis originally means purging or purification and refers also to the induction of vomiting by a doctor to rid the body of impurities. Aristotle uses the term metaphorically to refer to the release of the emotions of pity and fear built up in a dramatic performance. Because dramatic performances end, whereas life goes on, we can let go of the tension that builds during a dramatic performance in a way that we often cannot let go of the tension that builds up over the course of our lives. Because we can let go of it, the emotional intensity of art deepens us, whereas emotional intensity in life often just hardens us. However, if this process of catharsis that allows us to experience powerful emotions and then  let them go is the ultimate purpose of art, then art becomes the equivalent of therapy. If we define catharsis as the purpose of art, we have failed to define art in a way that explains why it is still necessary in an era of psychiatry. A more generous reading of Aristotle might interpret catharsis as a means to a less easily defined end, which involves a deeper capacity for feeling and compassion, a deeper awareness of what our humanity consists in. Aristotle insists on the primacy of plot because the plot is ultimately what we can learn from in a piece of art. The word we translate as â€Å"plot† is the Greek wordmuthos, which is the root for myth. Muthos is a more general term than plot, as it can apply to any art form, including music or sculpture. The muthos of a piece of art is its general structure and organization, the form according to which the themes and ideas in the piece of art make themselves apparent. The plot of a story, as the term is used in the Poetics, is not the sequence of events so much as the logical relationships that exist between events. For Aristotle, the tighter the logical relationships between events, the better the plot. Oedipus Rex is a powerful tragedy precisely because we can see the logical inevitability with which the events in the story fall together. The logical relationships between events in a story help us to perceive logical relationships between the events in our own lives. In essence, tragedy shows us patterns in human experience that we can then use to make sense of our own experience.

Pleonasm Definition and Examples in English

Pleonasm Definition and Examples in English Pleonasm is the use of more words than are necessary to make a point. Pleonasm may serve as a rhetorical strategy to emphasize an idea or image. Used unintentionally, it may also be viewed as a stylistic fault. Etymology: From the Greek, excessive, abundant Examples and Observations: The most unkindest cut of all.(William Shakespeare, Julius Caesar)In the farmhouse I saw, with my own eyes, this sight: there was a man, of young age and graceful proportion, whose body had been torn limb from limb. The torso was here, an arm there, a leg there. . . .All this I saw with my own eyes, and it was the most fearsome sight I ever witnessed. (Michael Chrichton, Eaters of the Dead. Random House, 1976)These terrible things I have seen with my own eyes, and I have heard with my own ears, and touched with my own hands.(Isabel Allende, City of the Beasts. Rayo, 2002)As a rhetorical figure, [a pleonasm] gives an utterance an additional semantic dimension, as in Hamlets dictum about his father: He was a man, take him for all in all, I shall not look upon his like again (Shakespeare. Hamlet, I.2.186-187), where man contains the semantic markers ( human) and ( male) contained in father and he, but according to the context it has the specific meaning ideal man.(Heinrich F. Plett, Ple onasm, in Encyclopedia of Rhetoric. Oxford Univ. Press, 2001) pleonasm. Term in rhetoric for repetition or superfluous expression. Hence, in grammar, a category is sometimes said to be represented pleonastically if it is realized by more than one affix, word, etc.(P.H. Matthews, Oxford Concise Dictionary of Linguistics. Oxford Univ. Press, 1997)Ears pierced while you wait.I forgot my PIN number for the ATM machine.Many tautological (or tautologous) expressions occur in everyday usage. The tautology in some is immediately apparent: all well and good; to all intents and purposes; cool, calm, and collected . . .. In others, it is less obvious, because they contain archaic elements: by hook or by crook.(Tom McArthur, The Oxford Companion to the English Language. Oxford Univ. Press, 1992)George Carlins Department of Pleonasms and RedundanciesI needed a new beginning, so I decided to pay a social visit to a personal friend with whom I share the same mutual objectives and who is one of the most unique individuals I have ever personally met. The end re sult was an un ­expected surprise. When I reiterated again to her the fact that I needed a fresh start, she said I was exactly right; and, as an added plus, she came up with a fi ­nal solution that was absolutely perfect.Based on her past experience, she felt we needed to join together in a com ­mon bond for a combined total of twenty-four hours a day, in order to find some new initiatives. What a novel innovation! And, as an extra bonus, she presented me with the free gift of a tuna fish. Right away I noticed an immedi ­ate positive improvement. And although my recovery is not totally complete, the sum total is I feel much better now knowing I am not uniquely alone.(George Carlin, Count the Superfluous Redundant Pleonastic Tautologies. When Will Jesus Bring the Pork Chops? Hyperion, 2004) Dougan uses many words where few would do, as if pleonasm were a way of wringing every possibility out of the material he has, and stretching sentences a form of spreading the word.(Paula Cocozza, review of How Dynamo Kiev Beat the Luftwaffe, in The Independent, March 2, 2001)Its dà ©j vu all over again.(attributed to Yogi Berra) See also: BattologyCommon RedundanciesGeorge Carlins Essential DrivelRedundancyRepetitionTautology

Why You Didnt Get the Job

Why You Didnt Get the Job If you’re on the job hunt, you want  to ensure you  don’t make mistakes that keep you  from finding work, especially after spending a lot of time on job search sites. Although most people know it is a bad idea to cancel an interview at the last moment or wear a running suit to an interview, smaller mistakes can also keep a job seeker from being considered. 1. Not Proofreading a ResumeResumes tell a recruiter a lot about a job applicant after just one glance. A resume that is messy and contains poor  grammar or typos will not  be taken seriously by a recruiter. You can fix problems with your resume by using an online grammar checker and rereading it carefully to look for mistakes. If you have a friend who is good with grammar and punctuation, ask him or her  to look it over for you. Whatever it takes, make your resume as perfect as you can.2. Not Focusing Your ResumeAre you are one of those job seekers  who wrote a resume a year ago and are recycling it to apply for jobs? The days of using a general resume are over. Because hiring managers are busy people, they want to interview the best candidates for the job and not waste time on applicants whose qualifications aren’t a good fit. Rewriting your resume to include your qualifications that fit in with the job description can get you that interview.3. Not Writing a Cover LetterHiring managers go to the cover letter first before looking at an applicant’s resume. Even when applying for a position by sending your resume via email, you really need to include a cover letter. Many hiring managers won’t consider an application without one. Remember to include the reason you want the job in your cover letter, and don’t make it a mini copy of your resume.4. Going Into an Interview ColdLet’s say you’ve been invited for a job interview, so you’re feeling pretty confident at this point. Overconfidence and lack of preparation when being interviewed ha s cost more than one individual a job offer. Job interviews normally consist of knowing about the company where you are applying, asking questions that are relevant, telling the recruiter why you are qualified and how you can be an asset in the job, and following up afterward.5. Casting Too Wide a NetOne mistake some job seekers make is not focusing on the job type and instead zeroing in on a specific company.  Think about opportunities, not one particular job, and you can find yourself employed faster. Maybe you have your heart set on a job with the Widget Company, but you would have to start at the bottom and work your way up because there are no openings for someone with your qualifications. Focus clearly on the position you want to fill, and expend your efforts in that direction.6. Not Minding the TimeTime matters when it comes to hiring managers. Showing up late for an interview reflects badly, as does showing up too early because it can make you appear anxious and make the i nterviewer feel pressured. Do leave early to get to your interview about 10 minutes before it is scheduled, but find a spot to relax if you arrive before that.7. Getting Too PersonalMaking a personal connection with a hiring manager can be a good idea, such as sharing an interest in a sports  team or favorite restaurants in your  city. However, going overboard and supplying too many details about your personal life takes up the hiring manager’s time and may not reflect well on you. Rambling on, whether in a resume or during an interview, can leave a bad impression. If you do relate personal information, keep it in context with the job.After spending time searching classified job ads and sending in a resume, common mistakes can often cost you  a job. Just as knowing how to be a successful job applicant and sail through an interview is valuable information, so is knowing how to conduct a practical job search. Instead of looking at countless job ads in different locations, TheJobSearch does the work for you by sending you email alerts when jobs fitting your qualifications become available. Fill out your job interests and qualifications and  sign up with TheJobNetwork- that’s all it takes!

Facebook Marketing for Dummies Essay Example | Topics and Well Written Essays - 750 words

Facebook Marketing for Dummies - Essay Example People just need to put some basic information in the required fields by Facebook such as email address, age, date of birth, gender etc and then they can start with it. (Facebook 2014) Â  Facebook is the web portal that provides multiple ways to interact and connect with the friends. There is an option of networking where people can join networks of their choice. The networks are arranged into different categories, such as the regions, the workplaces of the people, high schools, and the colleges. On joining any network the members can go through the lists of all members and they can evaluate them on the basis of their age, gender, relationship status mentioned or on the basis of other specific characteristics that they mention about themselves. (Strickland 2013) Â  Facebook could be synchronized with many other websites such as Twitter, Freelancer, Scribd etc and there is no need for the people to create separate accounts on each web portal. They can sign in using their Facebook account and can operate the way they want to. Further, Facebook itself works as a search engine and provides an option to look for the specific people, place, thing or any community the user wants to see through. When people search using the Facebook search engine, it provides all the options that match the name. (Nelson & Herndon 2012) Â  Facebook has become one of the biggest promotional websites. A large number of companies and users have their pages and groups on the Facebook and those pages are used for the promotions of products, services, schemes, packages, pricing, and designs etc. Facebook has now expanded over so many applications and software that it serves as the complete internet for its users. (Haydon, Dunay & Krueger 2012) Â  

Europe spices - food and history Essay Example | Topics and Well Written Essays - 2750 words

Europe spices - food and history - Essay Example All this was a way to disguise the often nasty odour and taste of food. Spices refer to the pungent or aromatic fruits, seeds, bark and other vegetable materials used to flavour, preserve or colour food. As a result, spices have often cast an enchantment on individuals’ imaginations. They have for a long period flattered people’s senses. Spices flattered people’s sight with their vivacious colours, smell with alluring fragrances, and taste with different and exceptional flavours. It is because of the search for spices that adventures, such as that of Christopher Columbus, took place. The search for spices and better ways to obtain them triggered the age of exploration and identification of new regions. The sources of spices were known by the Europeans, but relied on the Arabs in order to access them. The Europeans also wanted a direct route to reach the spices and it is for this reason that early explorers set their trail in search of spices. Early explorers such as Ferdinand Magellan, Bartholomeu Dias and Vasco da Gama were the fir st European explorers who started their journeys to identify the sources of spices. They were later joined by Columbus 1492 in search of the source of spices. Da Gama was one of the successful explorers and went back to Europe with cinnamon, cloves, peppercorns, and nutmegs from India and Africa (Keay 2006). Among all the goods that were traded in the ancient times, spices most significantly impacted history since they put Europe on the chase for ultimate foreign conquest, a downfall whose failure and success influence every element of modern world politics (Anderson 2007). The desire for spices inspired the commencement of the European colonial experience, a vigour that reshaped European politics, demography, ecology, economy and culture. In this regard, this paper will give a chronological account of the history of spices in Europe through the ancient

Rabelais and Montaigne Essay Example | Topics and Well Written Essays - 1250 words

Rabelais and Montaigne - Essay Example This is especially so as they give credence to art in its natural state where a lot of description and opinion, but which seek to indulge into inquiry. Even so, to argue that renaissance writers were only interested in theory may be a misconception. This paper shall assess the above claims under the thesis statement: early renaissance writers and characters appreciated theoretical generalizations and pragmatic action in equal measure. To do so, this paper shall focus on selected readings of the above scholars in an attempt to prove this position. The paper will also offer a counter argument through the lens of an alternative interpretation especially where ambiguity leaves room for multiple understandings of the texts. An Analysis of Depictions of Pragmatic Action versus Theoretical Generalizations To begin with, Book 1, the introduction offers a bit of the author’s background. One may notice that the fact that he threw himself at the movement of the Renaissance (Rabelais and Raffel 5). He is depicted as having acquired both the Latin antiquity knowledge as well as the Greek forms of knowledge. Raffel writes, â€Å"Almost all the elements which are united in Rabelais’ style are known from the later Middle Ages (Preface page X). It is observable that since the author lived at the intersection of two historical periods, it was inevitable that he was affected by the mannerisms and beliefs of those times. It is also observable that Rabelais did not always write in the same fashion (Rabelais and Raffel 12). Analyses of chapters 52-58 reveal some perceptions of the renaissance writers and characters about religion and logic. There was a lot of attention given to theory. For example, Rabelais says, â€Å"If one of the gallants of ladies should say, let us drink, they would all drink.† This depicts a situation in which the society did not assess keenly how practically their actions could affect other things around them. For instance, Rabelais†™s work reveals in this chapter that the society perceived women as incapable of religious service. When the monk asks Gargantua what a good â€Å"a woman that is neither fair not good† serves, Gargantua replies that she should make a nun (Rabelais and Raffel 127). The monk agrees to this. One may observe that these renaissance characters depict religious principles were still important to the society. These show to theoretical approach to life. Besides, there is a lot of description of the abbey of the Thelemites, particularly in regard to how it was built. The author takes his time to describe the abbey, as was the common practice in romanticism. Rabelais’s says this of the abbey in chapter 52, â€Å"In the midst there was a wonderful scalier or winding stair, the entry whereof was without a house, in a vault or arch six fathom abroad.† He also engages in detailed description, a characteristic of theoretical life. he says in chapter 54, â€Å"Stay here, you lively, jovial, handsome, brisk, gay, witty, frolic, cheerful, merry, frisk, spruce, jocund, courteous, furtherer of trades, and in a word, all worthy gentle blades. This approach to life combines what one would call emerging pragmatism against a fading romanticism. Rabelais observes in what he termed a prophetical riddle, that â€Å"they will say that everyman should have his turn† (Rabelais and Raffel 137) to imply the births of human rights in the post renaissance period. He also continues with theoretical appro

The Age of Criminal Responsibility

The Age of Criminal Responsibility In recent years the attitude and mood towards young offenders is more server, due to a wide spread public perception of mounting youth crime, and the killing of toddler James Bulger by Jon Venables and Robert Thompson, who were only 10 years old at the time. Over the past years we are seeing more and more youths engaging in criminal behaviour, some not so serious, and a few striking cases for example, the Jamie Bulger case, and the Doncaster attacks. However only 17 percent of known offenders are aged between 10 and 17, which is surprising considering how much the media report on youth crime (Elliott, Quinn, 2009). Over the past year juvenile crime rates across the continent have remained more or less stable. However, this does not mean that the problem of youth crime is insignificant. Several countries have reported a worrying trend that more young offenders are committing more violent and serious crimes. Young people, who commit crimes at a young age start with an early criminal ca reer, are harder to reintegrate back into a normal life. This is one reason why it is necessary to discuss the problem of juvenile justice in depth (Hammarberg, 2008). There are two different trends in Europe at the current time. One is to reduce the age of criminal responsibility and to lock up more children at younger ages and for more offences. The other trend is in the spirit of the UN Convention on the Rights of the Child to avoid criminalization and to seek family-based or other social alternatives to imprisonment. However in the UK theres a debate on whether or not the age of criminal responsibility should be higher, in which I argue it should. However, the age of criminal responsibility varies greatly across the world. It ranges from 6 in North Carolina or 7 in India, South Africa, Singapore and most of the United States of America, to 13 in France 16 in Portugal and 18 in Belgium. There has recently been much talk in England and Wales, where the age is now 10, about whether this should be raised. Britain and other countries set minimum ages at which a child or young person are allowed to make decisions without a adult or guardians consent for good reason. It is related to judgments about a childs intellectual, emotional and mental maturity. The position where a child has to make far-reaching decisions about their future should never be choice, children need appropriate adult support, guidance and, in some cases, veto. Adults take responsibility for children in decision making as it is seen that children cannot make informed choices and do not have the capacity to do it themselves. The United Nations believe that the same principles should be applied to the age of criminal responsibility (Guardian). The age of criminal responsibility is the age at which it is possible to be charged with a crime and put on trial. (REFERENCE) The UN Committee suggested that twelve is a too low number on the rights of a child and has recommended that serious consideration to be given to rising th e age of criminal responsibility throughout the areas in the UK It is difficult to understand and defend the UK and prevailing practices in Europe for being so out on line. Other methods needs to be thoroughly explored when it comes to ensuring that children take responsibility for their own actions, by drawing what the UN Committee have commended by the positive lessons from reparation, referral orders and other restorative justice schemes for offenders. It might also be an area where listening to children could pay dividends (Broadbridge, 2009). In 1985 the General Assembly of the United Nations adopted the Beijing Rules of juvenile justice, which go further than the UN Committee on the rights of the child. The rules state that the age of criminal responsibility shall not be fixed at too low an age level, bearing in mind the facts of emotional, mental and intellectual maturity. It then goes on to argue that countries should consider whether a child can live up to the moral and psychological components of criminal responsibility and details that if the age of criminal responsibility is set too low the notion of responsibility would become meaningless. On this basis the minimum age of criminal responsibility in the UK should be 16 (guardian). It is also important to know and understand that some countries have a rule called doli incapax. It is held with an assumption that over a certain age that children can be criminally responsible, however, sufficiently mature enough for such a responsibility. If the defence team are successful then that child cannot be found guilty (Muncie, 2009). Generally speaking, there are two major issues to this debate. Firstly, at what age can you call a child grown- up enough to understand right from wrong, and the consequences of those actions? Secondly, at what age can a child comprehend and understand the criminal justice system and trail process enough to take part in it? (REFERENCE). Most European countries have a welfare based system in place to deal with young offenders as their age of criminal responsibility is mostly higher than England and Wales. The Criminal Justice Act 1998 abolished the doli incapax increased the tendency to treat children as if they were adults. Which can be seen in the James Bulger case as John Venables and Robert Thompson were tried in an adult court. Although a ten year old may understand what is right and what is wrong, they do not understand the implications of what they have done and what has to be as a consequence of those actions. Capacity and competence relate to age, understanding and maturity should be considered in any trial in which a child is a defendant (MaMahon, Payne, 2001). England has one of the highest conviction rates for young offenders; this may be due to the low age of criminal responsibility or the fact that we have a punitive state. Whereas in contrast Belgium on the other hand have a high criminal responsibilit y age with only a faction on youth offenders in custody. (NACRO, 2002) Offenders who are under the age of 18 years old are delt with differently from adults, as it is believed that children are less responsible for their actions than adults, a wish to steer children away from further involvement in crime. Sentencing young people has always posed a dilemma: should such offenders be seen as a product of their upbringing and have their problems treated, or are they to be regarded as bad, and have their actions punished? Over the past couple of decades sentencing policy has swung between two views. In 1969, the Labour Government took the approach that delinquency was a result of deprivation, which could be treated, and one of the aims of the Children and Young Persons act of that year was to decriminalise the offending of young people. The opposite approach was introduced by the conservatives which led to the UK having a high number of young people locked up than any other west European country, but reconviction rates of 75-80percent suggested that this was not benefiting the young offenders or the country as a whole. Since 1982, the philosophy behind legislation has been that the sentencing of young people should be based on the offence committed and not on the offenders personal or social circumstances, or the consequent chances of reform. (Elliott, Quinn, 2009) In law many children do not possess the emotional maturity to be held responsible for their actions. Everyone knows that children cannot always make informed choices. It is for this reason that children are not allowed to vote in many countries and cannot consent to sex or drink alcohol. It is seen that children do not have enough life experience and more importantly they do not have the same mental and emotional abilities as adults. Children are often not aware of the consequences of their actions. It is unfair to hold children accountable for these actions as even though children know the difference between right and wrong, they often do not understand the difference between various levels of wrongdoing. However you could argue that children do know right from wrong, for example. In the abduction of Jamie Bulger in 1993, Jon Venables and Robert Thompson must have known to some degree that what they did was wrong, or they would not have lied about it and tried to cover it up. Moreov er, It is important that the criminal law underlines the difference between right and wrong by punishing children and adults who commit crimes. By criminalising children it harms their development and makes the situation even worse. Labelling a child as criminal at a very young age is less likely to lead to a better understanding of what is right and what is wrong. If the child does not understand the wrongfulness of what they have done, they may feel unjustly treated by society and rebel against them accepting the label in which society has given them, and also feel bitter towards society as a whole. The people who surround the child are more likely to be treated worse such as parents and teachers which inevitably separate them from society.In addition to this, those who are sent to prison or young offender institutes get cut off from their family and friends and can develop friendships with other criminals, they can also learn more knowledge about committing crimes before they went into prison, therefore, never really breaking free from the life of crime. All of these reactions are likely to make the childs situation worse and increase the chance of future criminal behaviour. However criminalising children is a necessary step to show the child that those actions were wrong. Children that have committed crimes have often grown up in communities without a structure or control in their lives. The child may see drug-taking, domestic violence and criminal activity in their homes, and they may have often skipped school. These children need to be punished as without punishment the children will never know the cost of their own actions. The children are then less likely to commit crimes in the future as they now know that if they do something wrong a punishment will follow. In addition to this, other children will be are less likely to commit crimes if they know a punishment will follow their actions. We are not persuaded by the argument that criminalising children is the best route to rehabilitation. As the Childrens Rights Alliance for England put it, responding directly to the Ministers comment- The UK has a well-developed child welfare system that is more than capable of assessing and meeting the needs of children without them having to be charged or treated as criminals. The [JCHR] will be aware of the recent very critical joint report from eight Inspectorate and regulatory bodies into how well children are being safeguarded. Of the youth offending teams work with children in prison, the report concludes, the focus was almost exclusively upon the offending behaviour of the young people, and there was little evidence of welfare needs being considered and addressed. This should give a red signal to a government so intent on responding to children in trouble-especially the youngest ones -through the criminal justice system rather than through our child welfare system (Broadbridge, 2009). It is often said that children who commit crimes are victims of circumstance, and instead of punishing children we need to address those circumstances. Studies such as (REFERENCE) show that more often than not the most vulnerable children have grown up in poverty, and have been uncared for by their parents, often skipped school, and even abused. By sending these children to young offenders institutions, their education is harmed, and the possibility of the University of Crime, other measures should be considered. For example, in Norway, social authorities need to take action to secure a childs development through counselling or time spent in a special care unit. The measures that are take should depend on the childs circumstances, rather than how bad the crime was. This is more than likely to reduce the criminal behaviour of young people in the future. There could be issues to do with class in the mix here. Rich children are less likely to be criminalised as their parents will be abl e to afford better lawyers which will be able to deal with the situation better. However people argue that a child is more at risk if they do not receive a criminal punishment. Not all punishments are retributive; rehabilitation can be combined with the education and training that the child will receive in prison in order to integrate the child back into society. If these sanctions were not in place, it would be more difficulty for younger children to resist the temptation of assisting older criminals. It is seen that children cannot have a fair trial. Many children often struggle to understand the trial process, which can be stressful and also have technical problems. Given the seriousness of being found guilty, it is only fair and important that people do have a fair trial and punishment is given if found guilty. It is more than likely that children do not have the concentration to follow evidence properly, therefore they may not be able to give fluent instructions to their lawyers and are misunderstood. This is a considerable injustice to the child/ children that are on trial, as if they do not understand, or potentially intimidated by the foreign surroundings and language they are not familiar with, then a grave injustice can occur. For example, in the Jamie Bulger case, thoroughout the trail process it was noted that the John Venables and Robert Thompson looked bored and bewildered by the whole process. It is argued that it is possible to make the system work for children. Aus tralia, Singapore and the USA and many other countries have special courts for offenders under the age of 18.The design of the courts are simpler and designed to be less intimidating for a child, which allows them to be able to follow the criminal process more clearly. As long as the safeguards are in place to protect young people, it is possible for a child to have a fair trial, as long as that child is not tried in an adult court. Societies understanding of childhood do not arise because of some innate nature of children childs rights. In particular, childrens competence, to what extent a child a child can assert their legal rights and to what extent do adults interpret a childs competence, with this political question proves the rights and policies for the child. The history of juvenile history reflects the influential portrayals of perceived child competence. The origins of juvenile justice along the welfare approach are based upon the belief that childrens incompetence and lack of criminal responsibility. This foundation lends itself to broad state authority to intervene in childrens lives, which in reality has often proven disastrous for children. In response to these problems, a shift in juvenile justice occurred towards the justice approach, which inevitably constructed a childhood based around the notion that children did have the mental capacity and competence to understand and have criminal responsibility The MACR notes the tipping point among tipping notions about childhood; competencies; liberty and protection rights; and the welfare justice continuum. However in the justice approach the notion of responsibility often, if not always, serves as a trap door rather than a safeguard, in which it was originally intended. Instead of ensuring freedom for the state intrusion, its meaning can become distorted and may legitimise social control over children whose true responsibility is questionable. The effects of moral condemnation and punishment follow even where underlying moral responsibility is missing. At the cost of individual liberly, moral legitimacy, and justice, the publics conscience is relieved and authorities effective social control is consolidated. Paradoxically, the welfare approach may appeal to different concepts of childrens rights, but neither communicates a clear role for society at large, and bother bring the weight of problems down upon individual children and families. Such inherent flaws leave both the justice approach and the welfare approach as problematic models. We also note, as did the UN Committee, that the Government has abolished the common law principle of doli incapax (the rebuttable presumption that children aged 10-13 years are incapable of criminal intent). The effect of this has been described as follows.This means that a 10 year old child, till in primary school is presumed to be as criminally responsible as a fully mature adult. This surely cannot be right. In the light of the removal of this safeguard, we recommend that the government review the effects of the low age of criminal responsibility on children and on crime. The criminalisation of young children has to be justified by very convincing evidence- it is not sufficient to assert that it is the best, or the only way to diverting them from a future of crime.

The Benefits of Preschool Essay examples -- Argumentative Persuasive E

The Benefits of Preschool Preschool isn't just a place for parents to drop off their children while they are at work for the day. It is in preschool where children learn the necessary skills needed to succeed in school and in life. With high-quality preschools and qualified teachers the possibilities are endless. It's not only the children who reap the benefits of Early Childhood Education; their parents, fellow peers, and even society feel the positive effects of quality preschool programs. Children enrolled in quality preschool programs are more likely to succeed academically and socially when they are older. Many children begin school at the ages of 5 or 6, the age when a child enters kindergarten. However, children?s learning capabilities are at there peak at earlier ages than that. Alison Gopnik, a professor of psychology at the University of California at Berkeley says, ?Children learn more in their early years than they ever will again. With the dissolution of the extended family, the best way to support early learning is with publicly funded pre-K? (Starr, 2002). Their brains are more primed to learn and will absorb more information earlier in life. Therefore the earlier children begin their education, the better. It is through these programs that the children learn proper etiquettes when dealing with teachers and fellow students. ?Children who attend well-planned, high quality programs?tend to learn more and are better prepared to successfully master the complex demands of formal schooling,? says one government commissioned review of research on early childhood education (Ruben, 2000/2001). The results of quality preschool programs can be seen early after they begin. Children learn many important life le... ...e San Francisco Chronicle, A27. Retrieved October 4, 2002 from Lexis Nexis ? Academic-Document. Rhodes, M. (1999 Fall). What kids really learn in preschool. Parenting, 13(7), 74. Retrieved September 17, 2002 from MasterFILE Premier. Ruben, D. (2000 December/2001 January). Preschool for all?. Parenting, 14(10), 160. Retrieved September 17, 2002 from MasterFILE Premier. Starr, A. (2002 August 19/2002 August 26). The importance of teaching tots. Business Week, (3796), 164. Retrieved October 14, 2002 from Academic Search Premier. Wagner, Senator J. (2002 April 17). Money for early childhood education is money well Spent. Pittsburgh Post-Gazette, A-24. Retrieved October 4, 2002 from Lexis Nexis ? Academic-Document. Wang, P. (1998 February). The impact of delaying school. Parenting, 12(1), 26. Retrieved September 17,2002 from MasterFILE Premier.

Metabical: Communications Plan Essay

1. Introduction Metabical is a bran new revolutionary weight loss drug, developed by the Cambridge Science Pharmaceuticals, which expects the final approved by the FDA (US Food and Drug Administration). As soon, as the FDA approves it, the product is going to be launched. Metabical is clinically proven to be a very effective drug for the weight-loss in moderately overweight people with the BMI 25-30. 2. Background The statistics show, that not less than 70 % of participants of the Marketing Survey for the weight-loss products are unhappy with their current weight. 35 % of them are trying actively to lose weight via any means. 15 % of them do not mind the usage of the weight-loss products to help them in losing weight. 65 % of the adult population of the United States is considered as the overweight or obese. Many of the members of focus groups claim that they starve themselves with diets and suffer from the intensive exercising; however, they do not get the desired results as quick and easy as they want them to be. These facts show the need of the market for the weight-loss products. Overweight and obesity become global problems nowadays. Pharmaceutical companies try to find the solutions to these problems by creating weight-loss drugs. These are the pills, which have to be taken regularly for a period of time. They serve as an additional aid to the weight-loss program of a person. It is best to combine them with healthy diet and regular exercising. 3. The Situation Analysis Company Analysis Cambridge Science Pharmaceuticals (CSP) is a global pharmaceutical company based in Cambridge, US. In 2007, it had a remarkable sales record of $25 billion. Currently, it is ready to launch a very promising drug in the weight-loss field, which will greatly impact the company’s future. With correct positioning, it has all the chances of becoming a new market leader and a holder of the monopoly on the market. Competitor Analysis The weight-loss drug market is new to business society and it is still developing; however, it is highly competitive. Currently, the OTC product monopoly is held by a few competitive products: Alli, Xeniacal4 and Ephedra. The advantages of the Metabical product on its competitors are crucial. Metabical is the first weight-loss drug, which is potentially approved by the FDA in all the aspects – it is the safest weight-loss drug on the market. It means, that it does not have so many side effects, as the competitor’s products do. For example, there have been many cases of heart-death, caused by the regular usage of the Ephedra product, and a lot of liver damages cause by Xenical4. Out of all these drugs, Alli is the only one, which got approved by the FDA; so, one can say that it is the number one competitor for the Metabical product on the market. Even though it got approved, it is much less safe to consume than Metabical product. Alli causes a lot of side effects as the loose stools, abdominal pain, and increased defecation incontinence, when a person consumes it with too much fat. Another advantage of Metabical is the program itself. It is longer and better balanced than the Alli’s one. Unlike its competitors, it offers an individual exercise plan and a personal support component. The price tag of $3 – $5 for Metabical can be considered relatively inexpensive to the competitors’ products and with all the benefits it gives. It is also much easier to use than the competitors’ products (1 pill a day versus 1 pill per meal). The duration of the effect of the Metabical pill is also better than the one of the competitors’ products. The main difference of the Metabical product from all its potential competitors is its vision and philosophy. It focuses on the improvement of the product from the health perspective, making it safer to use for its consumers with the least amount of side effects, while the other companies try to strengthen the effects of their product, so, that the results will be noticed earlier. This is very important, because the customers of the weight-loss products do not want just to lose the weight, but become healthy in all of the aspects. Consumer Analysis Since the Metabical is a weight-loss drug, and it is already known that its target costumers have a Body Mass Index varying from 25 to 30 units, it is easy to determine and choose the segments of the potential consumers. Mostly, these are the average people, who are very concerned about the overweight and obesity issue. They may suffer from the exceed of weight and they are highly motivated in fighting with it. They attend the gym regularly, exercise a lot, and struggle with healthy diets; however, this is still not enough for them to lose the exceeding weight. Metabical is not a solution, but a great aid in fighting with their problem. Some overweight people do not care about or even do not notice their problem, so, Metabical do not see them as the primary costumers. The gender of the potential customers is most of the cases feminine. As studies show, women tend to care and put much more attention into their physical appearance, than men do. In addition, studies say that 75 % of overweight women are not happy with their weight and 60 % tried to fight with their exceed of weight with different methods but failed. The age of the potential Metabical consumers is also easy to determine. It is known, that most of the people become more and more concerned with their weight when they are getting older and older. When a person reaches his physical size and stops growing, his body changes – the calories gained per day do not go into the growth, but the fat. These fats are very hard to fight, and even the exceeding exercising at this age is not a solution. The fat usually becomes a problem at the age of 25-35. The Metabical drug is averagely priced; however, not everybody can afford it. It is never given out for free, since, the overweight is not considered an illness. The consumer has to have salary of funds, which can cover the full Metabical diet program. He also has to have an access to the gym and can afford to buy healthy products. The estimated income of the Metabical consumer is $40’000+ a year, so, this is a middle-class person. Also, the studies show, that the single people tend to care more about their physical appearance, than the married / in relationship ones, especially, the women. The relationship status of the Metabical customer can be identified as single / actively searching. Also, there are the sub-segments of the customers on the market – Metabical consumers can be divided in two kinds: some want to use the product to look good, others, who want to be healthier. The first type of the customers are usually younger (25+), the second type are older (35+). The first sub-segment is considered as the priority for the Metabical product. This is explained by the philosophy of the drug: it is made for the people, who want to be healthy and not just slim. CSP puts a lot of effort in making Metabical a safe product to use on the first place. As a conclusion, the target costumer of the Metabical product is usually an overweight woman (BMI 25-30), aged 25+, with the yearly income of $40’000+ (middle class). She usually has a college education. Her self-esteem is low and she is either worried that she does not look good or she wants to become healthier. She is a workingwoman or a housewife, usually single. She attends the gym regularly and stays on a strict healthy diet. She is very motivated and willing to fight with her problem via any means. Product Analysis Metabical is a prescription weight-loss drug developed by CSP. It is consumed in the form of pills one time a day. It costs $3 – $5 a day. The average duration of the Metabical treatment program is 12 weeks. The cost of the program varies from $252 to $420. The drug is prescribed to the overweight people with the BMI of 25 to 30, and is not as effective on the consumers with higher BMI. To achieve the maximum effectiveness of the drug, the individual diet and the exercise program have to be developed and followed during the usage of the Metabical. As any other weight-loss drug, Metabical has some side effects. They are similar to the ones of Alli (gastrointestinal discomfort) but much less noticeable. They may appear if a person combines the consumption of the Metabical drug with a lot of fatty foods. At this stage, it awaits the final approval of the FDA, and will be launched, as soon, as it gets the approval.